Vidal Massiah, Founder
Founded The Hoop Factory in the summer of 2004 after returning from playing overseas and realizing the desperate need of a basketball training facility in Toronto.
Vidal is a product of the Toronto area Eastern Commerce saints, and has built an impressive resume for himself since graduating in 1998.
After a four year career at Div 1 St. Bonaventure Vidal graduated with a degree in marketing and began playing professionally throughout Europe and Asia.
Vidal continues to pursue his basketball dreams and has gone on to be crowned back to back King of Toronto, and have the honour of representing Canada as a member of the Senior Mens National team.
Through Vidals experiences in North America and Europe, he has compiled a great deal of knowledge on how to prepare and train for basketball. He is the epitome of hard work, dedication, and sacrifice. His gift for training and the passion he demonstrates in each and every training sessions has proved to be a recipe for success, not only in basketball but in life.
Vidal has had the opportunity to work with Canadian players making a name for themselves on a International stage including: Myck Kabongo (NBDL), Tristan Thompson (NBA), Junior Cadougan (Euro Pro), Jabari Craig (USC), Matthew Atewe (Washington), Haboubacar Mutombo, Tyler Stone (Howard), Emmanuel Owootoah (Fresno State).
– Starred at Canadian powerhouse Eastern Commerce.
– Played at NJCAA as well as NCAA Div 2 level. Has experience coaching at various camps and clinics, including The Hoop Factory, Atlantic Cape Camps, Philadelphia 76ers youth camp as well as Shoot for the Stars Camp.
– Kiroh is one of our lead personal trainers currently working with athletes in the GTA (Great Toronto Area)
– Akil Augustine is a founding partner of the hoop factory and also runs ScreenSavior Entertainment with clients like Maple Leaf Sports and Entertainment, LeafsTV, and Raptors NBATV.
– Akil is currently a Host on NBA TV Canada. Akil specializes in speed and agility, as well as basketbal specific strength and conditioning.
– Akil’s access to the highest level of the game has given him insight on how to train and develop top level athletes.
– Akil is currently working with athletes in the GTA
-Local Toronto Area Coaching Legend
-Former Grenadian National Team Member
Kirk’s positive, charismatic and passionate energy has been a great addition to our staff and program . Over the past 15 years, more than 2000 young adults ages 5 to 40 have participated in Kirk Berry’s Basketball events either through COURTVISION or earlier programs. They are of various creed, colour, religion and they come from different households all over the GTA. Kirk’s ideas and concepts combined with his knowledge of the game have lead to the improved life skills for so many individuals that have crossed his path.
Kaion is currently a student athlete at the St. Francis University in the CIS. Kaion brings first hand experience to our Jr and Pre-teen players as a youth coach in our Summer and Christmas holiday programs.
– Local Toronto Product
– Played 3 years at Sheridan College.
– Player development coach for King Nation Basketball
– Won 1 OCAA Championship and 1 OCAA Silver.
– 2X OCAA All star.
– 1 Team MVP
– Played in the English Basketball League for Newham Neptunes. Won Div 2 championship and 3rd place National Cup finish
Coach Ahmed played basketball for Centennial College from 2003-2005 and they placed 5th in the CCAA National Championships. He is a R.E.C.E. (Registered Early Childhood Educator) and also runs a successful business helping children develop a greater self-esteem in Sport Stacking. Coach Ahmed oversees all Jr NBA programs and 3×3 Youth development house leagues.
Coach Lloyd enters is 5th year with The Hoop Factory program and has worked his way up from Jr Coach to Head Coach working with athletes at all levels including our ELITE players. Coach Lloyd has over 10 years experience coaching at the Rep level within various clubs across the GTA including Durham City and most recently 4 years in the Northern Kings program .A hard noise approach combined with passion and patience make Coach Lloyd a Hoop Factory favorite amongst players and parents.
Kwadwo Sefa has been coaching both men’s and women’s basketball for nearly 7 years at many levels, from community league to summer basketball clubs to highschool. He is currently working with Markham youth with the aim to create a culture of excellence with the Northern Kings Academy.
His young career has been a busy one. With a start as a trainer for Kingsway College, his students took their competition by storm earning every award available to them in their wake. In 2012 he was named Head Coach of the Kingsway College Women’s Varsity basketball team. As an assistant coach for the Scarborough Basketball Association house league in 2013 he brought his “new school” coaching style along with his standard for excellence to the long standing program.
In 2014 he was promoted to Head Coach in the SBA Select League and quickly followed with 3 championships proving that age is truly just a number. Through 2015 he was mentored by Ajay Sharma (Head Coach, Humber College women’s Varsity Basketball), in this time the young coach learned the game at a high level and to this day continues to share the great lessons learned.
In 2016 Kwadwo began working with the Hoop Factory in our camps as an assistant coach. Recently he began the “advanced training program” series as part of an effort to bring his standard of excellence to grassroots level basketball. Kwadwo’s hard work, determination, and passion for the game are the cornerstones of the reputation he has earned.
Coach Naomi has been coaching since 1993. Her love for the game comes from growing up in a basketball family where she watched her uncles play semi-pro basketball in Europe. She began coaching in high school because she wanted to teach as many people as possible to play the sport she loved. She has, and continues, to coach both male and female players from as young as five years old; all the way up to Open Divisions. As a coach, she prefers fluid transitions and teaches fundamentals as the strong proponent to good basketball. Her philosophy is good defence equals easy offence by emphasizing proper movements without the ball, read and reacts and pick and rolls. She has completed the FUNdamentals to Level 2 NCCP through Coaches Canada and is in the process of obtaining higher NCCP level 3 and FIBA coaching certification.
Coach Naomi truly lives basketball. Outside of The Hoop Factory, she can be found coaching Squirts, ages 3-6 program on Saturday mornings to coaching her U19 women’s team all out of her home club Toronto Triple Threat. Coach Naomi is also the Lead Assistant Coach for Seneca College Women’s basketball and is an alumni player of that program. Coach Naomi played in OCAA for 3 years; was a 3-time all star and her team went to the OCAA provincials twice, winning bronze once.
Coach Naomi has obtained an advanced diploma in Child And Youth Care (CYC), Life Skills Coach and Restorative Justice Certification from George Brown College and is currently in pursuit of her CYC degree at Ryerson. She also has hopes of completing the Advanced Coaching Diploma from the Coaching Association of Canada. She currently works full time as a Child and Youth Worker for York Region School Board.
Coach Naomi believes that basketball is a true microcosm of real life. How you handle pressure, decision making, and emotion on the court is an indicator of how well you will deal with life. Resilience and life skills are best learned and nurtured in a fun and positive environment through a strong work ethic, respect for the game, determination and discipline.
Coach Jada has been coaching since 2010, she has a passion for teaching young athletes. She has reached the highest levels for the teams she has coached including CYBL champions 2016 and Ontario Cup Champions in 2012. She is a certified coach and fitness trainer who has taken many basketball NCCP clinics with Canada Basketball and has had the chance to learn from the best coaches in the game. She is certified skill enhancement coach by Impossible training with Micah Lancaster one of leaders in basketball skills development across the border and is looking to getting her master’s.
Outside of basketball she has graduated fitness and health promotion from Durham college she went on to volunteer her skills with Oshawa Power basketball and varsity teams. Currently she operates her own fitness facility and works with the hoop factory camps and recruitment. She believes kids that play sports build life skills that can’t just be taught, also being able to mentor to youth.
“Success trains failure complains”
Volunteer Student Coach Mutombo is Currently a Junior at Western Carolina University located in the beautiful mountains of Cullowhee, NC. Originally from Pickering, Ontario, I am a full-time student majoring in Communication with a concentration in Entrepreneurship. Also, I am a three year member on the Men’s basketball team seeking to end my career as a Catamount on a great note.
“Coach Mark has been coaching since 2013. He has coached both male and female players from as young as five years old all the way up to Open divisions. He has completed the FUNdamentals clinic hosted by Canada Basketball and is in the process of obtaining higher NCCP coaching certification.
Coach Mark is around basketball 24/7. Outside of The Hoop Factory, he can be found watching and learning up-close and personal from Toronto’s best at NBA D-League games, the Nike Crown League, Megacity Basketball, and at various Filipino leagues. Outside of basketball, Mark has obtained a diploma in Business-Accounting from George Brown College and is currently in pursuit of an Advanced Diploma in Sports Management from Humber College.
Coach Mark’s believes that life skills are best learned and nurtured in a fun and positive environment. He believes basketball opens doors, as it did for him. To Coach Mark, basketball is a tool that can be used to forge lifelong relationships, help you pursue higher education, and ultimately, cultivate your discipline, respect, and camaraderie.”
Coach Sean has been coaching basketball for over 12 years, with a resume at various levels of the game. A graduate of the Humber College, Recreation and Leisure Management program, Coach Sean currently finds himself as an Assistant Coach with our U15 AAU team. Prior to that he coached professionally in the Chinese Basketball Association (CBA) for three and a half seasons with the Foshan Long Lions. Before moving to China, Coach Sean completed his NCCP Level II Certification, while also holding the title of Assistant Coach of the Mississauga Power (of the National Basketball League – NBL, before becoming the Raptors 905).
Coach Sean started his coaching career at the grass roots level, and has learned many things throughout his career. He looks forward to helping and being a mentor to our Young Kings as they progress both on and off the court.
“Average players want to be left alone. Good players want coached. Great players want to be told the truth” – Doc Rivers